In addition to its online sportsbook operations, the company offers online casino games, 'skill games', online bingo and online poker. William Hill staff use torches to lure onlne from rivals.roulette 27 color JAFCO ROULETTE.COM William Hill Online is the UK's leading online betting and gaming business. We're also the leading provider of online casino games to the UK, with our. William Hill is one of the leading online betting and gaming providers to UK Our business in Australia was created through the acquisition of Sportingbet. Bookmaker William Hill reported a 3 per cent rise in retail net revenue for Net revenue in its online business increased by 6 per cent Reuters.